So, with the range selected, click Conditional Formatting, Manage Rules, and double-click the rule you just created. But these aren’t aligned relative to zero (and it’s visually quite busy). Now each data cell displays an arrow icon. Select a range of data, click the Conditional Formatting item in the Ribbon, and click Icon Sets, then one of the simple options under Directional. But what if you want to embed visual context within the cell itself, rather than off to the side? Time for some conditional formatting and in-cell charts! Use it to, say, normalize regional sales data against projection and flag underperformers. I especially like the Win/Loss option that displays iconography and color based on whether a value is positive or negative.
